A Toronto marketing agency, specialized in Point of Purchase Displays, contracted David to design a display for Bertolli Extra Virgin Olive Oil. The purpose of this project was to create an in‐store display to sell and promote Bertolli product. The goal was to increase consumer awareness and bolster sales for Bertolli. The display had to be eye‐catching, retail oriented, mobile, and grow awareness of Bertolli as the healthy choice olive oil with consumer recipe ideas. David's design, visualized using Adobe Illustrator and Photoshop, is a distillation of the client's wish‐list. Bertolli's logo is featured at the top of the display with a holder below for consumer brochures that provide healthy choice options and cooking recipes for Bertolli olive oil. Below are multiple shelves supporting and displaying bottles of Bertolli Olive Oil. Both the left and right wings of the display are covered with an over‐sized 3D extruded plastic Bertolli Olive Oil bottle to attract the customer's attention to the display. David's visually impactful display successfully meets all of the criteria and goals set by the client to increase customer awareness of Bertolli's brand and superior product with this effective sales tool.
